Chaos Group announce 2011 Official Demo Reels covering a selection of outstanding work in the Advertising, Film & Visual Effects, Automotive, and Architectural industries. These demo reels were created with the special support of numerous 3D professionals whose avant-grade imaginations and endless passion for innovation are setting trends in the CG industry. Chaos Group suprises everyone. Rather than releasing a single V-Ray reel, the developer has released four, one for each of the key sectors in which the renderer is used.
How they did it, you can see below.
Film and visual effects
Architecture
Automotive
Advertising
Source: Chaos Group